 | | | | | | | | | | |  | |  | What makes an iPhone unlike anything else? Maybe it's that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well. | | | | | Apparently love can be measured. In eight straight studies by J.D. Power and Associates, iPhone has been ranked "Highest in Customer Satisfaction with Consumer Smartphones."* | | | | | | | iPhone 5, with its sleek aluminum enclosure, is made with a level of precision you'd expect from a finely crafted watch, not a smartphone. As a result, it feels substantial in your hand and perfect in your pocket. | | | | | | | The Retina display on iPhone ushered in the era of super-high-resolution displays. Once you see images and text on a Retina display, you won't be satisfied with anything less. | | | | | | | It's impressive that iPhone 5 gives you long battery life so you can easily make it through your day.** But it's extraordinary that we fit such a powerful battery into such a thin and light iPhone design. | | | | | | | The iSight camera on iPhone 5 takes such high-quality photos, it may be the only camera you ever need. iPhone captures great photo data, and then the hardware and software work together to make behind-the-scenes image and color adjustments. | | | | | | | Just about everything you do on iPhone 5 is noticeably faster.† And with faster graphics, gameplay is amazingly realistic. Best of all, the A6 chip is designed to work with iOS 6 to be extremely power efficient. | | | | | | | With LTE on iPhone 5, you can browse, download, and stream content at remarkable speeds. And Apple engineers not only created a way to fit LTE in the thin iPhone profile, they did it in a way that optimizes battery life, too. | | | | | | | Siri lets you use your voice to send messages, schedule meetings, place phone calls, and more. You can even ask Siri who's winning the game. It understands what you say, knows what you mean, and helps you do the things you do every day. All you have to do is ask. | | | | | | | iPhone is so easy to use thanks to iOS 6 and its innovative features. Updates download right on iPhone, so the latest iOS version is just a tap away. And with over 800,000 apps on the App Store, there's no limit to what your iPhone can do.†† | | | | | | | iCloud stores your content — your music, photos, apps, mail, contacts, calendars, documents, and more — and wirelessly pushes it to all your devices. It's seamlessly integrated into your apps, so you're up to date everywhere you go. All you have to do is nothing. | | | | | |  | |